Introduction
OnePage websites are attractive because of their simplicity: one page, smooth navigation, a clear message.
But when it comes to SEO, is it really a good idea?
As a freelance web developer and web designer, I’m often asked this question. The answer isn’t black or white — it depends on your goals.
What is a OnePage website?
A OnePage website gathers all content (about, services, portfolio, contact) on a single page, structured into sections with anchor links.
👉 Popular for:
- freelancers
- local businesses
- conversion-focused projects
SEO benefits of a OnePage website
1. Simple and readable structure
A well-built OnePage site can be very clear for search engines:
- one main URL
- consistent messaging
- clean heading hierarchy
2. Strong conversion rates
Fewer clicks mean less friction. For certain projects (tourism, services, local businesses), OnePage websites convert extremely well, sending positive SEO signals.
3. Better performance
Moins de pages, moins de requêtes, moins de scripts inutiles :
👉 un temps de chargement optimisé, excellent pour le SEO et l’expérience utilisateur.
SEO limitations of OnePage websites
1. Limited keyword targeting
One URL = one main keyword focus.
It’s difficult to rank for:
- multiple search intents
- long-tail keywords
- content-driven SEO
2. Content density issues
Too much content on one page can:
- confuse search engines
- reduce readability
- harm UX if poorly structured
3. Limited scalability
OnePage websites are great to start, but harder to grow:
- adding content becomes complex
- blogging is not ideal
- long-term SEO is limited
OnePage vs Multi-page websites
| Goal | OnePage | Multi-page |
|---|---|---|
| Simple presence | ✅ | ❌ |
| Local SEO | ✅ | ✅ |
| Content marketing | ❌ | ✅ |
| Long-term SEO | ❌ | ✅ |
| Conversion-focused | ✅ | ⚠️ |
My professional opinion
A OnePage website is not bad for SEO, if it is:
- well structured
- fast
- conversion-driven
- aligned with a clear objective
👉 Pour un site vitrine simple, une activité locale ou un projet ponctuel, c’est un excellent choix.
👉 Pour une stratégie SEO ambitieuse, un site évolutif multi-pages reste préférable.
Conclusion
A OnePage website is not a mistake — and not a miracle solution either.
It’s a strategic choice, depending on your project and goals.
👉 N’hésitez pas à me contacter directement afin de discuter ensemble de votre projet et définir vos besoins :
Contact me
